Meet The Team

Safhari leads SD Credentials with a focus on brand strategy, mentorship, and creative direction. With over six years of experience in PR, marketing, and brand development, she specializes in guiding entrepreneurs, artists, and businesses through the clarity and systems they need to scale. Safhari’s leadership ensures that every client engagement blends strategy, creativity, and innovation.

Ashley leads the Storytelling & Strategy Department at SD Credentials, where she helps clients shape authentic narratives and connect with their audiences on a deeper level. With a strong background in public relations and communications, Ashley specializes in guiding brands through message development, campaign storytelling, and visibility strategies that leave a lasting impact.

​

Passionate about the power of words, Ashley ensures every client’s story is told with clarity and creativity. Her role at SD Credentials focuses on advising and building storytelling frameworks that clients can carry into their campaigns, making her an invaluable part of our consulting-first approach.

Sammiel leads the Consulting & Mentorship Department at SD Credentials, where he helps clients cut through the noise and scale with clarity. With a strong eye for trends and audience behavior, he focuses on growth strategies, campaign planning, and high-level advising.

​

​Known for his creative yet analytical approach, Sammiel empowers clients to think bigger and execute smarter. His role centers on guiding entrepreneurs, artists, and businesses through strategies that build sustainable growth and long-term impact.

Hailey serves as the Co-Lead of the Consulting & Mentorship Department at SD Credentials, bringing a thoughtful, detail-oriented approach to client strategy. With expertise in audience engagement, analytics interpretation, and community-focused advising, she helps clients understand not just what to do, but why it matters.

​

Her calm and supportive nature makes her a trusted partner for clients seeking confidence in their next steps. Hailey ensures every client feels guided, prepared, and capable of executing strategies that foster real connections and measurable progress.

Alex leads the Content & Design Department at SD Credentials, overseeing creative projects that bring client brands to life. With expertise in graphic design, branding, and layout development, he specializes in producing high-impact deliverables such as flyers, EPKs, and marketing materials that align with each client’s identity.

​

Known for his clean design approach and attention to detail, Alex ensures every project — from polished visuals to branded assets — tells a cohesive and compelling story. His role emphasizes creative direction and project-based design, giving clients the tools they need to stand out with confidence.