Safhari Dixon is the Founder & Executive Strategist of SD Credentials, an AI-led, non-traditional Brand Strategy firm where strategy meets creativity and every story is told the right way.

 

Since launching the firm in 2019, Safhari has helped entrepreneurs, artists, and businesses transform their vision into visibility through strategic positioning, brand storytelling, and forward-thinking marketing. While her professional roots began in public relations, her career quickly expanded across marketing, branding, and digital strategy—shaping the multi-dimensional approach that defines SD Credentials today.

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Safhari often describes her journey with one simple philosophy: “I didn’t pick a lane. I built a highway.”
Her work reflects that mindset. From consulting and brand strategy to product launches and creative campaigns, she has built a reputation for helping brands move with clarity, confidence, and cultural relevance.

 

After seven years of hands-on experience creating campaigns, managing digital platforms, and guiding brand growth, Safhari recognized that her greatest impact wasn’t just in execution—it was in strategy, mentorship, and leadership. Today, she leads SD Credentials with a strategy-first model, focusing on executive brand strategy, mentorship, and high-level narrative development while offering select creative projects such as media kits and visual branding.

 

Recently, Safhari has begun stepping more boldly into public speaking, facing a longtime fear and embracing new opportunities to share her voice. She has spoken at Clark Atlanta University, returning to the classrooms where she once studied to mentor PR students, and has taken the stage at industry and entrepreneurial events—including speaking on the mic at REVOLT-related networking spaces to provide brand and business guidance to emerging founders.

 

 

 

 

 

 

 

 

 

 

 

Her leadership has also expanded beyond consulting and mentorship. Safhari currently serves as the President of Marketing for The Coach Mode App, where she oversees brand strategy and leads ongoing marketing efforts for the platform/product as it scales. In addition, she has also supported product-driven marketing for a mobile bartender brand, helping promote the launch of a new garnish line that has generated consistent daily sales since its debut.

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