
Elevating Brands with Strategy & Storytelling
Meet Safhari Dixon
The Strategist Behind SD Credentials

Safhari Dixon is the Founder & Executive Consultant of SD Credentials, an AI-led, non-traditional Marketing & Branding firm where strategy meets creativity and every story is told the right way.
Since 2019, she’s helped entrepreneurs, artists, and businesses transform their vision into visibility through strategy, storytelling, and innovation.
Her career began in public relations, but as her expertise grew, she expanded into marketing, branding, and digital strategy. After six years of hands-on experience creating content, managing social platforms, and building campaigns, Safhari recognized that her greatest impact wasn’t just in execution — it was in guiding others.
Today, she leads SD Credentials with a focus on consulting, mentorship, and high-level brand strategy, offering select creative services such as media kits and visual branding projects.
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Safhari has spoken at her alma mater, Clark Atlanta University, sharing her journey with PR students in the same classrooms she once sat in. Her story is rooted in resilience, creativity, and a passion for helping others succeed.
As she continues to expand her vision, Safhari is dedicated to building SD Credentials into a legacy firm — one that blends strategy, creativity, and AI innovation to help brands not just grow, but thrive.
